SWISS ALP WATCH
IT’S SIMPLE: H.MOSER & CIE GOES FULLY MECHANICAL !
With the evolution of technology and the « internet of things » phenomenon, huge tech players launched their smartwatches. In late 2015, the Swiss Watch industry was about to offer some answers… H.Moser & Cie definitely gave his!
The « Swss Alp Watch »
Inspired by the Apple Watch design (mainly the case), the timepiece looks just like Tim Cook’s creation (or more precisely Jony Ive’s design) but when you turn it and discover its back, you realize that everything is different!
A mechanical caliber (HMC 324) offers a piece of Swiss « History » and the video below explains clearly the concept. Linked to the brand’s values and DNA, the dial has a pure - fine - elegant aesthetic. Easy to handle, the creation has also a beautiful open back with a power reserve indication and the H.Moser & Cie engravings.
Some would say that it’s a great joke, others that it’s a genius marketing operation…
In any case, we love how independent brands (such as H.Moser & Cie) are bringing Fun options to final customers or even collectors.
Limited edition 50 pieces