BASELWORLD 2019 - LVMH WATCH DIVISION + 4 BRANDS CONFIRMED IN HALL 1.0
For us, it’s also important to communicate on the brands that are actually giving a « last chance » to Baselworld. Even if some (if not all) agreed with the Swatch Group calls, they decided to stay for the 2019 edition and will eventually take their final decision for 2020.
Announced on CNN Money Switzerland by Mr. Biver (during this interview below) ROLEX and PATEK PHILIPPE will attend Baselworld 2019. The LVMH watch division already confirmed that they will be in so it makes 3 major players still in.
I assume that TUDOR and CHOPARD also will attend. Tudor because they’re very close to Rolex and Chopard because they know those brands are in and have been very faithful to Baselworld.
CNN’s interview is very interesting because Mr. Biver at one point talks about how all brands shared their concerns to the fair’s management and it seems that they’re quite constructive/supportive. It’s also the first video interview (as far as i know) of Mr. Biver after his decision to step down of his executive responsibilities of the LVMH Watch division. A must see!