MICHEL LORIS-MELIKOFF NEW MANAGING DIRECTOR OF BASELWORLD

The longstanding Managing Director of Baselworld, Sylvie Ritter, has decided to step down from her position at the MCH Group. Michel Loris-Melikoff, who has until now held the position of Director of MCH Beaulieu Lausanne SA, will succeed her.

Sylvie Ritter, Managing Director of Baselworld, has decided to hand over the management of the World Watch and Jewellery Show. "After 26 years with the MCH Group – 15 of which were as Managing Director of Baselworld – it's time for me to start something new and take on new challenges", says Sylvie Ritter in explaining her decision.

Michel Loris-Melikoff, who joined the MCH Group three years ago as Director of MCH Beaulieu Lausanne SA, will be the new Managing Director of Baselworld. The transfer of management will take place on 1 July 2018. "We are pleased to have found a very competent successor in Michel Loris-Melikoff," says René Kamm.

Michel Loris-Melikoff is a 53-year-old lawyer who started his career in private banking, before switching to entering the event industry 20 years ago. After six years as President of the Zurich Street Parade, he took over the management of an event agency that drew up and implemented concepts for national and international events staged by international sports associations, public entities and private companies. He then took over as Managing Director of the "St. Jakobshalle" in Basel, before joining the MCH Group.

Announcement of numerous innovations regarding Baselworld 2019

"We will be expanding the Baselworld team and further developing the event to continue along the path of quality enhancement and to meet the challenges of the future", explains Michel Loris-Melikoff. "We will also be setting new accents so as to position Baselworld as the leading marketing and communication platform for the industry. We are tackling this task with a large number of new ideas and with valuable inputs from exhibitors, visitors and the media."
 
Hence Loris-Melikoff has announced an initiative especially for the jewellery segment. New concepts are also being worked out for the watch and precious stone sectors, which are to be presented shortly. Further innovations are being introduced in the fields of catering, hospitality and events so as to meet the requirements of exhibitors and visitors to an even better extent.
 
It is already clear that Baselworld 2019 will be open an entire day for the media representatives. The exhibition newspaper, "Baselworld Daily News", will be coming back in printed form and with a new concept. In parallel, the digital information and communication offerings launched in 2018 will be intensified and supplemented by new services for exhibitors, visitors and the media.