PRE-BASELWORLD 2018 / HUBLOT - BIG BANG UNICO RED MAGIC
Always unique, always different. This time, Hublot has devoted its innovative approach to ceramic. By creating a new material, the first vibrantly coloured ceramic, Hublot has once again used its limitless imagination to achieve a world’s first. Exclusively designed and produced in-house, in the Hublot Research & Development (R&D) department, this invention has been patented. A triple tour de force, the coloured ceramic invented by Hublot is innovative both in terms of the material itself, and the manufacturing process. In addition to the vibrant colour it is also harder than conventional ceramics.
The Hublot R&D department and Metallurgy & Materials laboratory have succeeded in inventing a magic formula that allows the creation of vibrantly coloured ceramics. This has previously not been done in industries using technical and aesthetic ceramics. In addition, Hublot has refined all the procedures necessary to produce every component of the watch case from this special material. In total, it took Hublot four years to master this discovery and develop it from initial idea to its industrialisation. The invention is 100% Hublot and the expertise has been patented. Hublot continues to make strides in the research into materials. This newly developed ceramic is incredibly dense, boasting a hardness of 1500 HVI compared to 1200 HV2 of conventional ceramics. This results in an extremely resilient material.
The colour is achieved through a major innovation whereby a fusion of pressure and heat sinters the ceramic without burning the pigments. Having mastered the basic hues with this method Hublot is now ready to introduce a whole new world of coloured ceramics to its watch collections.
"There is a quote which perfectly illustrates our ongoing desire to push watchmaking, materials, and fusion to the limit. A conviction that nothing is impossible. In the words of Charlie Chaplin: "Let us strive for the impossible. The great achievements throughout history have been the conquest of what seemed the impossible". Today, with the world's first vibrantly coloured ceramic, Hublot has once again demonstrated that the impossible really is possible!"
Ricardo Guadalupe, CEO of Hublot