HUBLOT & LAPO ELKANN IN CAPRI
It has been several years since Lapo Elkann, Founder and Artistic Director of Italia Independent and Garage Italia, and Hublot were discussing about a nautical-related watch. And for good reasons. From his earliest childhood, Lapo was cradled by the movement of the waves, thanks to his iconic grandfather who was himself passionate about sailing. Lapo even won the famous race, the Fastnet, with his brother aboard the mythical Stealth.
Lapo Elkann’s legendary grandfather, L’Avvocato (the lawyer), Gianni Agnelli, had indeed an all-consuming passion for sailing. This was to such an extent that he was responsible for creating Azzurra, the first Italian team and challenge to win the America's Cup. During his enthralling life, he had several yachts built so that he could indulge in his favourite sport.
Paying tribute to this passion, Hublot and Lapo Elkann have once again come together to make a watch. And what setting could be more appropriate for its presentation than the blue of the island of Capri? It was here, on 31st May, in the Hublot boutique on the main street Vittorio Emanuele, that guests were able to discover the Hublot Big Bang Unico Teak Italia Independent, the production of which will be limited to 100 pieces.
“This new project made us aware of the unsuspected links between the world of sailing and our watchmaking expertise, including, for example, the use of materials and techniques that are at the forefront of innovation we have managed to combine with traditional teak wood. A perfect match between technology and tradition, or the very meaning of the Art of Fusion! Here, our partnership with Lapo Elkann and his brand Italia Independent takes on an emotional, creative and technical dimension.”
Ricardo Guadalupe, CEO of Hublot
" As long as I can remember, sailing has been part of my life. I have spent many hours sailing the Mediterranean, like here in Capri or off the coast of Brazil. I started very young thanks to my grandfather Gianni Agnelli love story with incredible boats which I was lucky to sail on. Each of them has a special memory but Stealth has a special place not only for his unrepeated, one of kind design but also because of our victory of the Fastnet with it. I am therefore very proud to be able to pay tribute to him with this new watch. A maritime spirit that has been perfectly restored thanks to the technical expertise of our partner Hublot.”
Lapo Elkann, Founder and Artistic Director of Italia Independent and Garage Italia