HUBLOT & LAURENT PICCIOTTO - WILD CUSTOMS

As the world's first Hublot boutique opened at 271, Rue Saint-Honoré in Paris, the City of Light was awakening to the sound of Wild Customs electric guitars – instruments conceived at the place where the boldest expressions of craftsmanship, jewellery making and industrial design come together. The point of fusion of these two worlds is Laurent Picciotto, a passionate, adventurous collector and lover of fine watches and electric guitars. His pioneering spirit awakened an affinity with Hublot from the moment the Big Bang was conceived, and also propelled him into the Wild Customs adventure, where his goal is to revolutionise the electric guitar industry.

Together, they have created the Classic Fusion Wild Customs, a watch that showcases the distinctive design and creative force that drives them. A wild, rock'n'roll spirit that inspires them to innovate ever further by designing brand new materials and revolutionary mechanisms. The Swiss watch brand has obtained several patents for its products: scratch-resistant Magic Gold, coloured ceramics and sapphire crystals and its Unico, Meca-10 and Tourbillon manufacture movements. Wild Customs will unveil the Gyrock, its patented mechanism designed to revolutionise the use of pickups on an electric guitar, in Nashville this July.

Everybody knows Laurent and his passion for exquisite machines – watches, electric guitars, motorbikes... Ardent, original, innovative and surprising, he is a key player in the watchmaking world. Often the first to see the magic in off-the-wall projects, he is unique and different. It was with him that we opened the world's first Hublot boutique at 271, Rue Saint- Honoré 75001, Paris. By coincidence, Wild Customs and Hublot Saint- Honoré, of which he is the owner, both came into being in 2008. So when we were designing a watch for Hublot Paris Saint-Honoré, we were immediately taken with his idea to create a watch as Wild as his guitars.
Ricardo Guadalupe, CEO HUBLOT

Hublot and Wild Customs – two adventures I have been following since they began, and that share the same depth of passion and rock'n'roll attitude. Their passions run parallel in many ways: expertise, mechanical brilliance, emotion and fearless innovation, time and time again.
Laurent Picciotto, Founder of CHRONOPASSION, HUBLOT Boutique PARIS, Owner of WILD CUSTOMS