Nicky Jam became a Hublot ambassador in June of this year. It seemed only natural for the Nyon watchmaker to work with the internationally renowned singer. After topping the charts in 2015 with the success of his track “El Perdon”, he had the whole world singing this summer with “Live it Up”, the official song of the 2018 FIFA World Cup in Russia, a competition for which Hublot is the Official Timekeeper. As if that were not enough, at the same time, he reached new heights with his single “X (Equis)”, which is approaching 1.4 billion views on YouTube!

It was in front of an audience of select guests - VIPs, stars and friends of the brand - that Hublot celebrated the talent of Nicky Jam during a lively party at The Temple House, Miami. For the occasion, the prestigious venue in the heart of the South Beach district saw itself covered in light: its façade and its interior walls served as a screen for a mapping animation and artistically projecting films and photographs.

It was in this sumptuous setting that Ricardo Guadalupe, CEO of the brand, gave a warm speech thanking Nicky for joining the Hublot family, and unveiled the first fruits of this collaboration: the Big Bang Meca-10 Nicky Jam watches.

“Hublot loves Art! Today, these words have double the meaning as we honour the music of our ambassador Nicky Jam by presenting this new model during a celebration taking place in the city of Miami, as it devotes itself entirely to exhibitions of paintings, sculptures and street art. Art, celebration, fusion, passion... we really are in our element here!”
Ricardo Guadalupe, CEO of Hublot

“What a privilege to be able to wear a masterpiece of Swiss watchmaking bearing my initials on my wrist today! What does this have in common with my music? Behind every great success, be it a watch or a song, lies huge work resulting from an entire team’s efforts.”
Nicky Jam, Hublot Ambassador