HUBLOT & SHEPARD FAIREY
Hublot and Shepard Fairey, American contemporary street artist, graphic designer, activist, and illustrator whose work inspired OBEY Clothing, announced the artist as an official brand ambassador, and unveiled an exclusive new timepiece titled the Big Bang Meca-10 Shepard Fairey. The Shepard Fairey collaboration and the Big Bang Shepard Fairey watch is the latest and most prominent addition to the “Hublot Loves Art” series.
Hublot CEO, Ricardo Guadalupe first announced Shepard Fairey as part of the Hublot family, and together they unveiled the new Big Bang Shepard Fairey at the historic Mack Sennett Studios in the East LA neighborhood of Silver Lake, and celebrated with VIPs, media, influencers, and friends of the brand. Notable attendees include rock band Franz Ferdinand, comedian Joel McHale, artist LOVE WATTS, Spanish artist Okuda, curator of street art exhibition “Beyond The Streets” Roger Gastman, actor Duane McLaughlin, singer Petite Meller, and more. Throughout the evening, guests enjoyed street food, festive cocktails, and interactive entertainment including a live DJ set by Shepard Fairey himself! The location, founded in 1916, is one of the oldest surviving film studios in Los Angeles and the site of many early movies. The façade features a huge mural entitled, “American Dreamers” which was painted by Shepard Fairey and fellow artist Vhils in February 2018.
Shepard Fairey noted, “Hublot is about craftsmanship and a very refined execution and that to me is what my art is about: doing whatever it takes to create a visual that I think is important to create. The amazing thing about working with Hublot is that they say, ‘we can try anything that you want’; they were very open to anything that I wanted to experiment with and they take a lot of pride in pushing the envelope in terms of technique. This is a luxury timepiece so there’s no limitation to the length that Hublot will go to execute something in a beautiful and sophisticated way.”
Ricardo Guadalupe, CEO of Hublot, commented, “Hublot and Fairey share a disruptive approach to their art, that is consistently first, unique, different. Deliberately thought-provoking and brilliantly controversial, Fairey is an icon and a legend in his field. Once again, Hublot teams with the best of the best. For the first time, the street art star gives life to a miniature ‘mural’ on a time object. The ever-creative rebel has transformed our Big Bang Meca-10 into a canvas on which he distils his iconic aesthetic codes. The watch becomes a creative work fusing the Hublot take on watchmaking with Fairey’s street art.”