SWATCH GROUP QUITS BASELWORLD !
Reported today by the NZZ am Sonntag, The Swatch Group leaves Baselworld.
It's official, The Swatch Group says « Goodbye! » to Baselworld. Now, the big question isn’t where? or how? but WHEN would an annual Swatch Group « Salon » be held ?
Mr. Hayek may chooses different dates than the SIHH or Baselworld. He is totally free to do so and it somehow would be in line with the Group strategy.
Meaning to be Autonomous with a capital « A »
That would strongly push other brands and/or groups to also leave Baselworld and ride along the SIHH or the supposedly new Swatch Group « Salon » dates.
Time will tell but i can’t wait to see how this episode is going to end.