Massimo Bottura, founder chef of the three-Michelin-star restaurant Osteria Francescana in Modena, is the star of the film “INNOVATION” in the project Panerai Traits, the series created by Officine Panerai in collaboration with four international personalities who are the perfect embodiment of the distinctive traits of the brand.

The Italian chef’s Modenese restaurant, which was awarded the title of best restaurant in the world in 2016 by The World’s 50 Best Restaurants, is a cult destination for numerous gourmets who come from all over the world to enjoy the remarkable tradition of Italian cuisine revisited by Chef Bottura in an innovative manner, following his motto “tradition in evolution”. “Look at the past in a critical way, not nostalgically. To innovate, it is necessary to take the best of the past and carry it forward into the future”, says Bottura in the film made in various locations in Modena, including the Piazza Grande, the historic Albinelli market and his restaurant. Massimo Bottura’s cuisine applies Italian culinary traditions to materials of the highest quality from Italy’s “food valley”, the central region in which Modena is located. Its evolution is the result of tireless research and continuous innovation, enabling the Osteria Francescana to offer its clients a uniquely authentic creative experience.

On his wrist Massimo Bottura wears his Tuttonero - Luminor 1950 3 Days GMT Automatic Ceramica (PAM00438), one of the watches which so well expresses Panerai’s ability to create models combining the finest watchmaking traditions, the iconic and distinctive Panerai design and state-of-the-art materials and technical solutions, the same features as are found in the cuisine of the Osteria Francescana.

The meeting between Massimo Bottura and Panerai is told through film and photographs on the website and on the social media channels of the chef and of Panerai. The chapter INNOVATION closes the first series of Panerai Traits, which has seen as protagonists four international talents who have described themselves and their passions in the fields which define the distinctive traits of the Panerai brand: the link with the SEA told by the world free-diving champion Guillaume Néry, the purity of DESIGN told by Costas Voyatzis, the founder of, and the search for perfect LIGHT perfected by the American photographer Jason M. Peterson.