PANERAI TRAITS

FOUR INTERNATIONAL PERSONALITIES OUTLINE THE TRAITS OF THE PANERAI IDENTITY, DESCRIBING THEIR PASSIONS AND CONVEYING THEIR TALENT THROUGH PHOTOGRAPHS AND VIDEOS IN THE AREAS THAT ARE CHARACTERISTIC OF THE BRAND: LIGHT, DESIGN, THE SEA, AND INNOVATION.

Chapter 01 : JASON PETERSON

Jason Peterson is a master of black and white street photography.

Drawing inspiration from urban landscape and the human condition within it, Jason manages to capture moments that are sharp in clarity and alluring in contrast. Negative space is used effortlessly and the faceless subjects flow perfectly in each image.

Influenced by iconic photographers of the past, Jason creates smooth and powerful compositions that breed a dark and mysterious fantasy.

For more than 20 years, Jason has been igniting cultural conversations across all media, including digital, television, print, content and brand identity. Jason is responsible for creating and overseeing integrated campaigns for Reebok, NBA, Coke USA/Japan, Heineken, Ford, GM, McDonald’s, StateFarm and many more. He is currently Chief Creative Officer of Havas Worldwide.

Beyond mainstream brand building, Jason has been tapped by some of the world’s leading brands (e.g. Adidas, Perrier, Dom Perignon, NHL, Chicago Bulls, Bloomingdales and Volvo), as well as, musicians (e.g. ASAP Rocky, Kanye West, Lupe Fiasco, G Eazy, Chance the Rapper and Diplo) to collaborate on social campaigns based on his signature black and white photos and 1M Instagram followers.

Chapter 02 : COSTAS VOYATZIS

Costas Voyatzis {Vo-yatzer} is the founder of Yatzer.com and former Curator of the Art Shop at the Museum of Cycladic Art in Athens. Born in Piraeus, Greece, in 1980, he is an international at heart! After dabbling academically in Meteorology at the Physics University of Athens, his passion for design prevailed, and he switched his major to Interior Design. In the search for a career to suit his far-reaching curiosity and thirst for design knowledge, Costas worked with a number of Greece’s leading interior design magazines for seven years and in his role as a stylist and trend forecaster, began developing relationships with many international designers and manufacturers, quickly becoming distinguished and acclaimed for his unique perspective on anything new and innovative. In January 2007, he created Yatzer.com thereby realising his vision of creating a single, high quality source of design information. In April 2011, Costas Voyatzis was named one of the 100 most influential people in the design industry by French heavyweight Architectural Digest.