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Parmigiani Fleurier today unveils the new Bugatti Type 390 at the Bugatti headquarters in Molsheim, France, further energising the partnership linking the two firms since 2004 and opening a new chapter in the watch manufacture's story by introducing a driver for future developments.

As special guests, Parmigiani Fleurier clients enjoyed a double treat, with the chance to wear the Bugatti Type 390 while sitting in the Bugatti Chiron, whose 1500 horsepower and top speed of 420 km/h (limited for road use) have earned it the title of "world's most powerful and fastest production super sports-car". The rumble of its predecessor, the Bugatti Veyron, could also be heard throughout the day, with the two vintage Bugatti sports cars providing thrills for all those who stepped aboard. And the Parmigiani Fleurier balloon was seen floating high above the site for the duration of the event.

Dr Stefan Brungs, Member of the Management Board of Bugatti Automobiles S.A.S for Sales, Marketing and Customer Service, reminded Parmigiani Fleurier's guests of the collaborative spirit that links the two firms, highlighting the vision shared by the two partners: "Like all Bugatti supersport cars, Parmigiani Fleurier watches are designed in pursuit of excellence and the ultimate performance. A horological interpretation of our Bugatti Chiron, the Bugatti Type 390, with its extraordinary engine block and unique exterior, is another impressive testimony of our identical ambitions".
Parmigiani Fleurier President Michel Parmigiani hailed the partnership that has linked the two firms since 2004. "It is an honour and a privilege, but also a responsibility, to be the watchmaking partner to a legendary brand like Bugatti. From the beginning, we knew that we shared the same vision in terms of innovation, reliability and ethics. Inspired by the philosophy underpinning the development of the Bugatti Chiron, the Bugatti Type 390 and its extraordinary mechanical movement represent a new chapter in this dynamic partnership.

Today sees the opening of a new chapter, with the arrival of the new Calibre PF390 engine block. In cooperation with the Bugatti Design team, the constructors and master watchmakers of the Parmigiani Fleurier manufacture have conceived, designed and developed the ultimate watch – the Bugatti Type 390 – in honour of the ultimate supercar, the Bugatti Chiron. This new timepiece features an automobile-inspired engine/interior/bodywork construction. At its heart sits the cylindrical mechanical Calibre PF390 with flying tourbillon; the movement's most distinctive features are its patented triangular barrel coupling system and its inclusion of the world's smallest ever ball bearing. This new "engine" was designed to enable future new developments to be integrated in Parmigiani Fleurier's signature Bugatti collection. The first model to grace the collection – the Bugatti Type 390 – is available in rose gold and white gold, each in 10-piece limited editions. Almost all of these unique watches, due for delivery in the next few weeks, have been pre-ordered.