PHILLIPS BACS & RUSSO AND ZENITH - THREE EXCLUSIVE ZENITH EL PRIMERO LIMITED EDITION
Earlier this Fall, Phillips in Association with Bacs & Russo announced the presentation of a unique Zenith El Primero Ref. 386 in platinum. The first of three models created in collaboration with Zenith, this pièce unique will be sold this weekend by Phillips during The Geneva Watch Auction X on November 9, with proceeds from the sale donated to the ZOE4LIFE foundation. Known as the “One-Off”, the watch will be the only Ref. A386 that Zenith will ever make in PT 950 platinum, and is the first of its kind to
feature a breathtaking Lapis Lazuli dial.
Following the presentation of the “One-Off”, Zenith and Phillips decided to pursue their collaboration by sitting down again to create two more El Primero Ref. A386 chronographs, limited to 69 pieces in total, in honor of the birth year of the El Primero caliber. It was an honor for Phillips to be put into the designer’s seat, and work with a watchmaker that has on more than one occasion revolutionized the way watches are made.
Since they felt it was impossible to create watches that would fully encapsulate the El Primero’s rich and beautiful history, Aurel Bacs, Senior Consultant at Bacs & Russo and Alex Ghotbi, Head of Watches Continental Europe & Middle East for Phillips, decided instead to turn back the clock and imagine themselves in Le Locle, in 1969, in the shoes of the manufacturer’s designers.
The world’s first automatic column-wheel high-frequency chronograph has just been developed and is about to be unveiled to the world. What would the design be? The result is an extraordinary yellow gold El Primero Ref. A386 with a stunning black dial with gold sub-registers and gold printing - a contrast that is beloved in the watch collecting community, and unlike anything previously made by Zenith.
For the stainless steel version, Phillips’ team was inspired by color schemes characteristic of fashionable textiles and popular interior design during the 60s. The iconic overlapping registers of the first ever Zenith El Primero Ref. A386 remain, but brown terracotta tones replace the grey, dark grey and blue of the original dial.
Geneva Auctions 9-10 November 2019
Saturday 9 November, 6pm CET
Sunday 10 November, 4pm CET
Viewing 7-10 November