Their watch, their way! For over 34 years, Swatch has been creating the world's most innovative timepieces. Now, it’s our customer’s turn. With the new made-to-measure Swatch X You series, Swatch fans play the part of budding designer themselves.

Customers can create their own signature Swatch in just five easy steps either online or in-store. Featuring pre-designed watch heads, straps, loops and pins, the process makes watchmaking a snap. First, select a Gent or New Gent case size, followed by a watch head. Next, choose both sections of the silicone strap at 12 o’clock and 6 o’clock - from solid mint green to racy red stripes, there’s an option to tickle every fancy. Finish off each unique look with a loop. Can’t get enough? Add a pin or an extra loop; with images including a birthday cake, flying heart and wedding bands, favorite events are all covered, making Swatch X You the perfect personalized gift.

By simply tagging #swatchXme on social media, newfound designers can launch their creations worldwide. Showing off an individual style has never been easier than with Swatch X You!