SIWP - MOSCOW WATCH EXPO 2017
For this first participation in Moscow, six brands did the trip from Switzerland to exhibit within the Swiss Pavilion organised by the SIWP. The target for these brands was to find a distributor in Russia. Indeed, Moscow Watch Expo 2017 that took place from 17th to 19th October in Moscow is an event that aims at connecting distributors and brands. The brands from the SIWP have benefited from 68m2 that particularly caught the attention of visitors. Indeed, this was the only group of Swiss brands to be exhibiting independently. Other Swiss brands were represented through their local distributor.
According to Jean-François Meyer, in charge of the SIWP in Moscow, the event was a great success. All the brands that they carried have initiated positive contacts for future distribution partnerships. The SIWP is most likely to participate to the event in 2018 for a second time.
Exhibiting brands with the SIWP :
Pilo & Co Genève
David Van Heim