PRE-BASELWORLD 2018 / TAG HEUER - CARRERA HEUER 02
It's no coincidence that the new generation TAG Heuer Carrera has arrived at this particular moment. The chronograph has occupied pole position in the world of motor racing for 55 years. The collection takes its name from the legendary week-long "Carrera Panamericana" road race held in Mexico during the 1950s, a thrilling competition revived in 1988 as an annual rally for pre-1955 collectors' vehicles, and for which TAG Heuer is both partner and Official Timekeeper.
The Heuer Carrera era was when the brand really took off, becoming the first watchmaking sponsor in the world of motor racing. This move – a true stroke of genius – was followed by numerous brands, and its success continues today, some 50 years later.
Jean-Claude Biver, CEO of TAG Heuer
During its 50-year life, the TAG Heuer Carrera has taken various forms and incorporated numerous technical innovations to become an icon. Quintessentially avant-garde, it carries the brand's DNA, writing its history through the ages, from the minimalist version of the 1960s to the more recent mechanical and connected models. Sporty and modern, the new generation of TAG Heuer Carrera Heuer 02 automatic chronographs features the stylish lines of the 21st century Heuer Carrera models, rendered distinctive by their modular case and bezel with tachymeter scale. And the cherry on the birthday cake – the millennial TAG Heuer Carrera has a new motor: the Heuer 02 calibre. Thus equipped, it reprises the original 3-6-9 counter layout from 1963. Chronograph minutes and hours at 3 o'clock and 9 o'clock, permanent small second at 6 o'clock and date window at 4.30. Punctuated with luminescent baton hands and indexes, the skeleton dial is integrated in a 43 mm diameter modular case, water-resistant to 100 metres and available in several versions – steel, carbon, ceramic or gold. A total of 13 new versions, including one with a GMT function, and a range of straps and bracelets in rubber, leather, metal or ceramic with deployant buckle.
To celebrate the anniversary of the Heuer Carrera, TAG Heuer has issued a special edition book called Ahead of its time. Recounting the highlights of this signature collection and the models that have sealed its legendary status, the book describes how the often-pioneering Heuer Carrera chronograph, which is now synonymous with the brand, became universally recognised as an icon. This 4500-piece edition is available in the brand's boutiques, and can be ordered from www.tagheuer.com in certain markets.