Hiroshi Fujiwara could only approach his latest collaboration the way he approaches every project: with a unique vision and the sole objective of creating something he loves.

Following brand collaborations that became iconic fashion references and recent ventures such as the POOL Aoyama and THE CONVENI concept stores, the internationally renowned Japanese streetwear designer, influencer, musician and founder of Fragment has designed a brand new outfit for the iconic TAG Heuer Carrera.

As both brands share a truly disruptive avant-garde spirit, Hiroshi Fujiwara’s Fragment joined forces with TAG Heuer to redesign the Carrera.

“Hiroshi Fujiwara is the ideal partner to reinterpret this iconic model,” said non-executive chairman of the LVMH watchmaking division, Jean-Claude Biver. “We were more than happy to give him complete freedom with the design.”

“We created something people are not necessarily expecting to find in TAG Heuer’s current collection,” commented Hiroshi Fujiwara. “There aren’t many new watches I’d want, but I’m sure about this one!”

The TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara stays true to the brand’s commitment to its Swiss avant-garde spirit with a Calibre Heuer 02 automatic manufacture movement at the heart of the model.

A limited edition of 500 pieces, available exclusively in TAG Heuer boutiques and at www.tagheuer.com