TAG HEUER & ALEC MONOPOLY AT BASELWORD 2017

Today at BaselWorld, the American Street artist from New York Alec Monopoly sprayed the facade of the TAG Heuer booth.
 
Since he accepted the invitation of Jean-Claude Biver, CEO of TAG Heuer, to become « Art Provocateur » for the brand, Alec Monopoly has started to invest in every artistic stages of the company, by adding his contagious boldness.
 
Today at noon at BaselWorld, a “Live Painting” instant was organized with Alec on the TAG Heuer booth. The aim ? To paint and sign the facade of the booth, and to add the famous graffiti of Alec Monopoly, which are sold at premium prices in New York