At the invitation of TAG Heuer, the ultra-talented American athlete Kai Lenny — surfer, windsurfer, kitesurfer, and seven-times world stand-up paddle champion on the largest waves in the world — came to Switzerland to be initiated to climbing, snowboarding and paragliding, and to practice his favourite sports in some unusual places!

To discover the amazing footage of his adventure, visit TAG Heuer Facebook Page every day from the 1st till the 05th of August 2017 at 6pm Swiss Time (https://www.facebook.com/TAGHeuer)

An occasion for Kai Lenny to offer to TAG Heuer his board on with he rode the impressive Jaws. Signed by kai himself, the board will be on sale on www.tagheuer.com on Monday 07th of August 4pm Swiss Time for the #MondayMonday – pre-inscriptions for the sale on Wednesday 2nd of August 4pm.

La Chaux-de-Fonds, Switzerland, 14th July 2017
It is with a great pleasure that TAG Heuer hosted its ambassador and surf champion Kai Lenny in Switzerland. What's on the agenda this weekend? Accompanied by his father and the TAG Heuer team, Kai took part in his favourite sports in unique settings and conditions, at an altitude of over 3000metres: hydrofoil Windsurfing on the Lac de Mauvoisin and hydrofoil kitesurfing at the Riffelsee lake, with the Matterhorn as his backdrop!

The next day, Kai joined fellow athlete Géraldine Fasnacht in a climb from the base of the Breithorn to a height of 4164 metres, before snowboarding back down. Kai revealed hidden talents, demonstrating incredible stamina on the climb, and executing an impeccable technique on the descent. Géraldine Fasnacht is a friend of the TAG Heuer brand, and a champion freerider with eleven international victories to her name. In the evening, Kai enjoyed traditional fondue and local wines.

After a visit to the TAG Heuer Manufacture in La Chaux-de-Fonds, during which Kai Lenny met staff and was able to try his hand at watchmaking, his weekend continued with a trip to Lake Geneva. Kai Lenny met with members of the Montreux Stand Up Paddle club for an SUP race from Villeneuve to Château de Chillon, all while sporting TAG Heuer's exemplary sports watch on his wrist, an Aquaracer 300 metres with a rubber strap.

This great event brought out the cool, disruptive side of Kai, demonstrating why TAG Heuer has chosen him as an ambassador, as he embodies the slogan #DontCrackUnderPressure: do things seriously... but without taking anything too seriously.

Kai stated: "My first visit to Switzerland has been a truly unique and unforgettable experience, and a great adventure. It was amazing to have the opportunity to practise my sports in such incredible conditions and settings, and I would like to thank the entire TAG Heuer team for organising this fantastic trip, and my father for accompanying me!"

#MondayMonday August 7th 2017
The proceed of the sales will go for the Sustainable Coastlines Hawaii - an organisation with the aim of cleaning the beaches and coasts of Hawaii - and, to raise public awareness of plastic pollution. Kai Lenny has decided to auction off the board that let him tame the formidable and mythical Big Waves on the spot of Jaws (Hawaii). Created by famous American surfer Gerry Lopez, the Naish surfboard was donated and signed by Kai Lenny for TAG Heuer during his exceptional appearance in Switzerland. TAG Heuer is proud to be a part of this initiative for the first #MondayMonday auction. To recall, the #MondayMonday was launched by TAG Heuer in May this year. Limited numbers of unique items and experiences will go up for sale online, all over the world, on the first Monday of each month.

Pre-inscriptions for the sale will be available on www.tagheuer.com on Wednesday 2nd of August 4pm Swiss time.