TAG Heuer "Connected Modular 45" Event

The TAG Heuer Connected Modular 45 Launch in Switzerland - VIDEO

Two events held in Switzerland and California to unveil
the new watch.

A truly modular watch

Featuring an original concept which is brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module - 3 hands or Chronograph Tourbillon COSC certified - offering a vast choice of materials, colors and combinations: the concept of modularity also applies to the lugs, strap, buckle. This is nothing less than a luxury watch which can be completely tailored to suit your mood.

A beautiful design and bold aesthetic

This is a genuine Swiss luxury watch engineered in collaboration with Intel: water-resistant to 50 meters, it features GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials. Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience and keep you connected with the people and information that you care about most. In crafting this watch, no compromises were made on design. Only high-quality materials have been used, such as titanium, ceramic, rose gold, with impeccable attention to detail.

See Now, Buy Now: Avant-garde right up to distribution, available as of today

TAG Heuer leads the way in the world of avant-garde luxury watchmaking as the first watch brand to apply the "See now, buy now" fast fashion concept. As of today, the watches will be on sale in TAG Heuer boutiques, from a selection of retailers, or available for delivery via the brand's online webstore.

14 March 2017 – Brunnen (Switzerland) & San Francisco (California, USA)
Today, luxury Swiss watchmaker TAG Heuer unveiled the second generation of its connected watch, with its partners Intel and Google in complementing announcements taking place in Switzerland and California:

In Switzerland, the press conference, held near the highly symbolic Rütli Meadow in the heart of Switzerland, was led by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group Watch Division, accompanied by Josh Walden, Senior Vice President and General Manager of the New Technology Group at Intel, and David Singleton, Vice President of Android Engineering at Google.
In San Francisco, the press conference, held a few hours earlier at the St Francis Yacht Club, featured Intel CEO Brian Krzanich, TAG Heuer General Manager Guy Semon, and TAG Heuer Vice President of Connected Products & Technology Tom Foldesi.

What is the essence of the TAG Heuer Connected Modular 45 watch?
The TAG Heuer Connected Modular 45 has been designed and engineered in the pure Swiss watchmaking tradition. It is a luxury Swiss watch which benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer, a watchmaker based in La Chaux-de-Fonds, the cradle of Swiss watchmaking (and a UNESCO World Heritage site). For more than 150 years, TAG Heuer has been inventing and manufacturing elegant sports watches here, including some of the most accurate chronographs produced by the Swiss watchmaking industry.

The finest of watch labels: Swiss Made
Just like the brand's famous mechanical chronographs, the Connected Modular 45 has been designed, developed, and assembled in the TAG Heuer Manufacture, in La Chaux-de-Fonds in Switzerland, in the same spirit and with the same high standards as a luxury product with Swiss Made quality. The same techniques, the same meticulous finish, the same attention to the minutest detail, the same exacting standards. This Swiss rigour and accuracy, this watchmaking expertise has earned it the "Swiss Made" label, the guarantee of the highest standards of Swiss quality.

The original concept of modularity: only a luxury and avant-garde watchmaker could offer this.
Above all, the connected watch is a Carrera Model. It fits in this famous TAG Heuer collection, the perfect representation of avant-garde, Art of Manufacture and accessible luxury. Measuring an elegant 45 mm in diameter, the design of the TAG Heuer Connected Modular is primarily that of a genuine watch whose lugs, strap, buckle and, in particular, case - its central module - are interchangeable elements.
Made from satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds: after choosing a watch from the 56 different versions available from its launch (a selection of 11 standard models are systematically offered in store + 45 others on request), the entire exterior of the watch can be customized.
This customization will enable a multitude of combinations in terms of materials and colors. For the choice of strap alone, there are no fewer than 18 references available, made from rubber, natural leather or anthracite grey leather, titanium or ceramic.

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