ALEC MONOPOLY WORKSHOP AT TAG HEUER MANUFACTURE

ALEC MONOPOLY is American Street artist who became the « Art Provocateur » of TAG Heuer. Mr. JEAN-CLAUDE BIVER himself initiated the collaboration adding other « colours » in TAG Heuer’s world.

As a Street Artist, he loves to express his ideas everywhere! Paintings, Walls, Watch cases and of course over Watches… That day, it was time to « TAG » (meaning graffiti in French slang) TAG’s (TAG Heuer) garage!

Humble, Friendly, Extremely talented, ALEC MONOPOLY is famous for his creations with Mr. Monopoly. Stars like Seth Rogan, Adrian Brody, Robert De Niro… bought his works!

Born and raised in New York, his inspiration comes from the finance world (Wall Street, The subprime crisis, Lehman brother…). Currently living in Los Angeles, ALEC MONOPOLY is a very creative artist expanding his world with other characters like Scrooge McDuck, Richie Rich…

For him to collaborate with TAG Heuer was a dream come true and we are very curious to see where the partnership is going.
The CARRERA HEUER-01 Titanium above is an example of his « Touch » over a timepiece but for us it’s more like a
« teaser »

Let’s wait and see! but knowing that Mr. Biver is in charge, we normally won't have to wait too much…

apTAG HEUER, ALEC MONOPOLY