WATCHBOX LOUNGE - DUBAI WATCH WEEK 2019

Upon the occasion of Dubai Watch Week 2019, WatchBox, the world’s leading platform for pre-owned watches, will descend upon the Middle East with a dedicated environment to showcase and celebrate luxury pre-owned timepieces, and to engage with the global watch community in the
spirit of “Innovation & Technology,” the theme of this year’s edition.

Guests of Dubai Watch Week will be welcomed into a custom-designed WatchBox Lounge, positioned adjacent to the main brand exhibition hall, where they will explore a curated selection of pre-owned timepieces from WatchBox’s extensive global inventory. The company’s expert watch advisors will be on site to discuss the flourishing secondary watch market, offer an up-close, hands-on look at WatchBox’s product quality standards, and introduce a new experience in horological discovery – uniting interactive technology and multimedia with the ‘traditional’ boutique environment. Throughout Dubai Watch Week, visitors will also have the opportunity to receive complimentary evaluations for their personal watches, and initiate conversations about the buying, selling, and trading of pre-owned timepieces.

Additionally, WatchBox will present a pop-up WatchBox Studio, where the cameras will be rolling all week long. The company’s media specialist, Tim Mosso, will be joined by the heads of WatchBox’s video production division to create original content, conduct interviews with industry luminaries and guests of Dubai Watch Week, and initiate a dynamic conversation about all things pertaining to the global watch community.

Signature programs of Dubai Watch Week include the Horology Forum, consisting of panels and keynote speakers, and Creative Hub sessions, during which insight, opinion, and horological expertise will be shared. Danny Govberg, CEO and Co-founder of WatchBox, is among the 2019 Horology Forum speakers, and will be discussing the changing climate of the luxury watch market as part of a forum titled “Six ways from certified and the wisdom to know your place.” He will also co-host a private Creative Hub session with Mohammed Abdulmagied Seddiqi; and together, they will explore the evolving interests and needs of the modern watch consumer. Lastly, Tim Mosso will lead a lively interactive Creative Hub for watch enthusiasts, which will be open to the public, covering the impact of innovations in engineering, style, and online watch culture on the watch collecting landscape.

apWATCHBOX, DUBAI