ZENITH - DEFY INVENTOR IN GREATER CHINA
After its grand unveiling at Baselworld 2019, the DEFY Inventor has arrived to Greater China. Pushing boundaries of chronometry from a mechanical wristwatch and completely reinventing the regulating organ known as the beating heart of a watch. the DEFY Inventor marks the start of
a new generation of oscillators by the Zenith manufacture.
Following a compelling press conference with CEO Julien Tornare and brand ambassador Eason Chan, members of the press, VIP clients and partners were invited to celebrate the arrival of the DEFY Inventor in Greater China at the High Frequency party. With an ultramodern high-tech set-up that could have been from a distant future, a combination of moving art using LED lights and projections and upbeat music set the tone for the new era of Zenith: Faster, edgier and more dynamic than ever.
The event also marked the start of new Zenith campaign, titled “Time to Reach Your Star”. As a manufacture that has remained in the pursuit of excellence since its foundation in 1865 and an achiever of several world-firsts, including the first trademarked “Pilot’s Watch” and the El Primero – the first automatic chronograph movement, Zenith owes its success to individuals who strive to accomplish extraordinary feats. Time to Reach Your Star is a call to the visionary in each of us to work towards our dreams against all odds.
Kicking off the campaign in Greater China is brand ambassador Eason Chan, a gifted high-achiever known to the Chinese public as the "God of Songs". Chan’s skilful control of rhythm, tempo, pitch and emotion, coupled with his persistence in all endeavours, has resulted in a number of his classic hits winning major music awards. His architectural approach to his craft, along with an unmistakably urban appeal and a perpetually youthful ‘start-up spirit” are all entirely in tune with the contemporary Zenith attitude. His accomplishments are certainly those of someone who has risen to reach his star.