SINGER REIMAGINED - TRACK1 GENEVA EDITION
ONE CITY, ONE EDITION !
Marco Borraccino & Rob Dickinson are the two names behind the Watch brand SINGER REIMAGINED ! The first is a designer and the second, the creative director of Singer Vehicle Design. Launched in 2017, their first creation was the « Track 1 Chronograph ». A piece that definitely set the tone in terms of aesthetics & mechanical complications.
SINGER REIMAGINED has experienced an impressive/solid start (perhaps the most impressing amongst the independents for years) and as bonus, the timepiece was selected at the GPHG 2017 in the chronograph category.
I had the pleasure to discover the new version of the Track 1 in january 2018 : The « Track 1 Geneva Edition » With it, they are bringing an interesting concept that could be resume as One Edition for One City. Therefore, each collector has the possibility to purchase an edition exclusively produced for a specific region. The gathering also integrates Local retailers or pop-up stores / Press / Friends of the brand. I will define it as a « Glocal » idea (contraction of Global - Local) pretty smart and different on some aspects. According the brand, the plan is to produce four editions per year for the next 2 years.
The Geneva Edition is Beautiful! Black & Yellow Gold is a winner for sure. The orange hands are bringing a perfect legibility which is important when you have a chronograph on your wrist. The time is displayed by a fixed orange pointer at 6 o’clock. Behind it, two inner disks are moving to show the actual hour and minutes.
In the middle is the new Agenhor development, the « Agengraphe » ! A modern and revolutionary interpretation of the chronograph complication located in the center of the dial with jumping minutes/hour indicators.
We clearly see influences of 70’s vintage cars in the piece (fonts, straps…) and their passion for mechanics! The open back speaks for itself so i can’t wait to see the future editions.